When we started Elemental Hardware, we wanted to build with a function. Living in New York isn’t easy – it’s cramped. We don’t want customers to be forced to choose between home goods that look good and those that have purpose. So we combine those elements in our designs.
We merge industrial, retro and modern farmhouse styles with utilitarian features like USB ports, touch-enabled dimmers, smart-lighting, and other home décor. Our products are both useful and aesthetically appealing – no need to choose one!
Q: How and when did you get started with vending?
A: We just started!
Q: What did you do before OR what else do you do, workwise?
A: I worked in facilities management, which really means that I maintain and ensure that the homes and warehouses of the owners of my company are all up kept and in good in condition.
Q: What is your most memorable vending moment?
A: The first time we showed up at the Grand Bazaar, I’ll never forget how great I felt when we finally set up our booth. For weeks prior we were sketching out how we wanted it to look, and then we were thrown a curveball when it was going to rain, so our space had to be reconfigured inside. But we figured it out as a team, and I was really happy with it.
Q: What was your best sale?
A: I once sold The Arcanist and a pair of Encaged – a left-handed and right-handed one – to a man who had been building a home in Jamaica. He wanted the Encaged pieces to sit on opposite sides of the bed. He’d been building the home for 9 years, so it felt really cool to be a part of something that had been so close to his heart.
Q: Why are you so passionate about markets?
A: I love that a market gives vendors the opportunity to put their produce out in the wild. The greatest feeling is when you see people in awe of your product, and since we don’t have a storefront, this is the closest we can get to that.
Q: When you were a kid what did you want to be, and why?
A: I wanted to be a Lego Master Builder. I loved Legos as a kid (and as an adult).
Q: When someone comes to your booth what should they ask you?
A: They should ask me about the story behind a product they like. I feel as though each of these products has a story – a reason for it coming into existence.
Q: Do you have any secret talents?
A: I can make just about anyone laugh. I suppose that’s not so secret.
Q: What guilty pleasure to you have?
A: I have a late night sweet tooth.
Q: What is your favorite thing to do in NYC, and why?
A: People watching — it’s just so great. You’ll walk away with a story every time!